Highest grossing movies 2011 free#
Of top-grossing movies, 54% (72) were free of tobacco depictions in 2011 compared with 56% (78) in 2010. Tabular version of this figure is also available.]Įnding a multiyear upward trend (3), no substantial change occurred in the share of movies that were free of tobacco depictions in 2011 compared with 2010.
Historical data are from our earlier report (3). An incident of tobacco use is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year.
Highest grossing movies 2011 movie#
Tobacco incidents in top-grossing US movies by year and movie rating, 1991–2011. Incidents per R-rated movie increased 7% (26.0 to 27.8).įigure 1. Incidents per G and PG movie climbed 311% (from 0.8 to 3.2) and per PG-13 movie, 9% (from 10.7 to 11.6) tobacco incidents per youth-rated movie (G, PG, and PG-13 combined) rose 34% (from 6.5 to 8.8). Overall, the number of tobacco incidents per movie increased 7% (from 13.1 to 14.0). The total number of tobacco incidents rose 3% (from 1,819 to 1,881) from 2010 to 2011 despite there being 5 fewer movies in the 2011 sample than the 139 in 2010 (Figure 1). In 2011, 134 movies were among the 10 top-grossing movies for at least 1 week. We compared results in 2011 with 2010 and with long-term trends (4). Tickets sold were calculated by dividing the domestic box office gross receipts reported for the movie (by the average US ticket price (in the year the movie was released. We calculated impressions (1 person seeing 1 tobacco use incident 1 time) for each movie by multiplying tickets sold for the movie by the number of incidents. An incident is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. TUTD uses trained monitors to count tobacco incidents in all movies that are among the 10 top-grossing movies in any calendar week (83% of all movies exhibited in the United States and 98% of tickets sold in 2002–2008). To monitor tobacco appearances in movies, Thumbs Up! Thumbs Down! (TUTD), a project of Breathe California of Sacramento-Emigrant Trails, counts occurrences of tobacco “incidents” in US top-grossing movies each year. We report the number of incidents of tobacco use in movies released in 2011 and how 2011 relates to previously reported (3) long-term trends. Although depictions of tobacco use in movies declined between 20, and 3 of the 6 Motion Picture Association of America (MPAA) member companies published policies designed to discourage tobacco use in their movies, movies continue to deliver billions of smoking images to adolescents (3).
The Department of Health and Human Services’ strategic plan includes the goal of reducing youth exposure to onscreen smoking (2). The reversal of progress toward less onscreen smoking in youth-rated movies underscores the need to rate movies with tobacco imagery as R, establishing an industry-wide market incentive to keep youth-marketed movies tobacco-free.Įxposure to onscreen smoking causes youth smoking initiation (1). Total tobacco incidents per movie rose 7% from 2010 to 2011, ending 5 years of decline incidents rose 34% per movie rated G, PG, or PG-13 and 7% per R-rated movie. We counted use or implied use of a tobacco product by an actor in all movies whose box office gross ranked in the top 10 for at least 1 week. We reviewed the number of incidents of tobacco use (almost exclusively smoking) depicted in movies in the United States in 2011 to compare that with previously reported trends. Suggested citation for this article: Glantz SA, Iaccopucci A, Titus K, Polansky JR. Glantz, PhD Anne Iaccopucci Kori Titus Jonathan R.